Webinar Financial Model

SetupPricing model

Mid-ticket sells directly off the webinar. High-ticket books a sales call after the pitch. Switching adds call show rate and close rate inputs below.

01 / TrafficAds to clicks

Monthly ad budget

Average CPM

Benchmark: $20-$70. Lower is better.

CTR (click-through rate)

Benchmark: 1-3%+. Below 1.5% = creative problem.

02 / LandingClicks to registrants

Landing page conversion

Benchmark: 25-35%. Ideally 30%+.

03 / WebinarRegistrants to pitch

Show rate

Benchmark (warm): 50%+

Pitch retention

Benchmark: 70-80% still watching

04 / SalesPitch to revenue

Sale rate

Benchmark: 5-15% of pitch viewers buying off the webinar

Average order value (direct sale)

Expected monthly revenue

$27,335

At our midpoint benchmarks, $10,000 of ad spend returns $27,335. That's a healthy webinar funnel before any LTV or backend stack.

2.73xCash ROASRevenue divided by ad spend, before any LTV.

Funnel breakdownPer month

Impressions222,222

Clicks4,444

Registrants $7.50/reg1,333

Live attendees733

Saw the pitch550

Customers55

Where you stand vs benchmarkAll clear

Every lever is at or above benchmark. Change any input on the left to see the bottleneck diagnosis.

CTR2% vs benchmark 1-3%

Creative is doing its job. Hook lands, scroll stops, click happens. Don't touch this lever, optimize the next one.

Landing page conversion30% vs benchmark 25-35%

Page is converting cleanly. Headline, social proof, and mobile UX are pulling their weight.

Cost per registration$7.50 vs benchmark $4-$12

Cost per registration is in the healthy range. Your creative and opt-in page are working together.

Show rate55% vs benchmark 50%+ (warm)

Pre-webinar nurture is working. Registrants are actually showing up.

Pitch retention75% vs benchmark 70-80%

Your content section is working. People are sticking around for the pitch.

Webinar sale rate10% vs benchmark 5-15%

The pitch is closing. Core offer, bonuses, scarcity, and guarantee are landing.

The webinar financial model.Plug your numbers in.